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Principal® Financial Network of Wisconsin
Meet the management team
Office leadership
Matt Martens
Matthew J. Martens, MS
Senior Managing Director

Matt joined Principal® in 2014 with 7-plus years of combined experience in training, development, and quality assurance management. His role focuses on the education and motivation of both new and experienced financial professionals, helping them grow their business while they work with clients to help them reach their dreams, goals, and financial objectives. Matt enjoys movies, collecting sports memorabilia, and of course, rooting for the Green Bay Packers!

Contact information
414-203-7041 martens.matthew@principal.com Connect with me on LinkedIn
Office staff
Dava Weitzel
Dava Weitzel
Associate Director Field Operations

Dava drives operational excellence in partnership with the regional and territory leaders. Through leadership of and in partnership with a team of territorial support staff she strives to deliver solutions to help financial professionals cultivate compliant and best in class practices.

Contact information
770-250-7606 weitzel.dava@princpal.com Connect with me on LinkedIn
Erin Thornburgh
Erin Thornburgh
Senior Manager Field Operations

Erin leads a team of new business consultants and works closely with corporate partners to develop processes which enable the team to provide an elevated level of service to the representatives in the territory.

Contact information
thornburgh.erin@principal.com
Amanda Williams
Amanda Williams
Senior Business Development Consultant

Amanda partners with the management team and representatives to implement strategies to expand their marketing, branding, and business development efforts at both the representative and regional office level.

Contact information
williams.amanda@principal.com
Morgan Stoklosa
Morgan Stoklosa
New Business Consultant

Morgan Stoklosa is responsible for consulting and managing new business case design and submission. She works with financial professionals and their teams, along with our corporate product partners, to ensure cases are submitted accurately so they can be processed on time and in alignment with product area processes.

Contact information
stoklosa.morgan@principal.com
Tim Albrechtson
Tim Albrechtson
Site Coordinator

Tim plays a crucial role in ensuring our offices operate efficiently. Working closely with the entire team, he serves as a skilled troubleshooter who addresses challenges head-on. Tim takes pride in making sure inquiries are handled promptly. With his proactive approach and attention to detail, Tim contributes to a supportive environment where client needs are prioritized.

Contact information
albrechtson.tim@principal.com
Suzie Dagget
Suzie Dagget
Candidate Experience Consultant

Suzie partners with the management team to provide comprehensive support to all new financial representative candidates through the onboarding and initial marketing launch processes. This includes scheduling of exams, ordering background checks, preparing contracting and registration paperwork.

Contact information
daggett.suzie@principal.com
Matt Woller
Matt Woller
Field Supervisor

Matt assists the management team with their supervisory and regulatory responsibilities. He is crucial to maintaining the integrity of the firm by ensuring activities comply with regulatory requirements, laws, and firm policies.

Contact information
woller.matt@principal.com
National staff
Jane Choi
Jane Choi, CLF®, LUTCF®
National Recruiting Director

For over two decades, Jane has specialized in building and leading entrepreneurial teams and helping individuals from diverse backgrounds grow and succeed in their careers. Her expertise is in recruiting, with a focus on identifying, hiring, and retaining top talent with strong business acumen and strategic problem-solving skills. Jane is passionate about fostering collaboration while upholding the values of client service, operational excellence, and market growth. Her goal is to help create high-performing offices that offer meaningful opportunities and long-term support for professionals in our industry. If you are interested in joining our nationwide network of leaders and financial professionals, she would love to connect.

Contact information
805-844-0025 choi.jane@principal.com Connect with me on LinkedIn
Lisa Rinehart
Lisa Rinehart
Regional Talent Acquisition Consultant

Lisa has decades of experience in the financial services industry with a career that started managing credit union relationships on the West Coast. She joined Principal® in 2008 to focus on sourcing registered financial professional and leader talent. She finds great satisfaction in this role as she lives out the company’s values and mission, bringing new talent from across the country into our culture of inclusion and diversity, where both specific and holistic practices thrive.

Contact information
559-214-2123 rinehart.lisa@principal.com Connect with me on LinkedIn
Melville Waithe
Melville Waithe
National Director - Succession and Practice Management

Melville is an experienced financial services leader with a strong background in wealth management sales and a commitment to servant leadership. Skilled in managing, coaching, and mentoring teams of over 1,000 professionals, including sales coaches, financial and wealth advisors, client relationship consultants, and senior managers, both directly and indirectly. Proven success in guiding advisor teams to integrate key principles of practice management, business planning, insights discovery, advisor technology resources, and the consultative sales process into their operations. He holds an MBA and a Bachelor of Science in Business and is a proud lifetime member of the Delta Mu Delta International Honor Society in business administration and The National Society of Leadership and Success.

Contact information
704-716-2468 waithe.melville@principal.com Connect with me on LinkedIn
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